MasterCard to unveil new ‘Priceless’ ad Sunday
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- February
- 20
MasterCard Inc., the credit card giant based in Purchase, will introduce a new ad in its well-known “Priceless� campaign Sunday during the 79th Annual Academy Awards on ABC.
The 60-second spot called “Ella Phant� will promote MasterCard PayPass payment technology that consumers use to make purchases by swiping cards over payment terminals.
The new ad features an elephant that cares for an under-the-weather zookeeper by tapping a PayPass card to make purchases of soup, cold medicine and a blanket to help the caretaker feel better.
The ad was directed by Jim Sheridan, a movie director and producer with film credits that include “My Left Foot,� “In America,� and “In the Name of the Father.�
This entry was posted
on Tuesday, February 20th, 2007 at 2:02 pm by Jay Loomis.
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