PepsiCo invites consumers to design cans
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- April
- 4
PepsiCo Inc., the Purchase-based soft drink giant, said it will allow a consumer to design one of its beverage cans for the first time in its 109-year history. Under the company’s “Design Our Pepsi Can� promotion, the design from the winning consumer will be showcased on 500 million Pepsi cans nationally.
The winner also will be awarded a $10,000 prize.
Beginning this week, consumers may enter the promotion by going to http://www.designourpepsican.com. Once registered, participants can choose to use their own design software or tools available on the site to develop their can designs.
The top designs will be selected by a panel at PepsiCo and posted on designourpepsican.com. Consumers will then vote for the winner.
This entry was posted
on Wednesday, April 4th, 2007 at 4:10 pm by Jay Loomis.
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