Pernod Ricard introducing first Stoli ads
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- April
- 10
Pernod Ricard USA, which last year acquired the marketing and distribution rights for Stolichnaya, will emphasize the Russian history of the vodka in its first major advertising push for the brand.
The Purchase-based producer, importer and marketer of spirits and wines, said the multimillion-dollar advertising rollout will be the first worldwide campaign for Stolichnaya.
The ads, which will debut in the May issues of Rolling Stone, In Style and GQ, will harken to a Russian art style that celebrates the industrial structures of the early 20th century, which was when Stolichnaya was created. The headline will be: â€Ε“The Mother of all Vodkas, from the Motherland of Vodka.â€?
The campaign was created by Pernod Ricard’s London-based Stolichnaya Brand Organization Ltd. and Marcel Republique, a Paris-based boutique advertising agency owned by Publicis Groupe.
This entry was posted
on Tuesday, April 10th, 2007 at 10:04 am by Julie Moran Alterio.
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