Pepsi introduces new ad campaign
-
- May
- 4
Pepsi-Cola North America is introducing a new ad campaign this week, with a new design for its Diet Pepsi cans and a series of commercials that tout the brand’s 
“more cola taste� slogan with light-hearted humor.
Pepsi-Cola, a unit of Purchase-based PepsiCo, said the campaign is based on the findings of an independent research firm that found that more than half of consumers in blind taste tests “chose Diet Pepsi as the brand with more cola taste than the competition.�
The campaign, created by DDB New York, uses pop-culture trends and icons. One pokes fun at the pressure to be politically correct by “asking consumers to not be rude about the fact that Diet Pepsi has more cola taste than the competition,� Pepsi-Cola said in a news release. Another uses characters from the popular show “Beverly Hills 90210� to demonstrate how Diet Pepsi “separates the cool kids from the rest.�
The can’s design, meanwhile, features a new type style, logo and color scheme. “It’s a modern, slightly more masculine look that helps the brand appeal to emerging Diet Pepsi drinkers from Generation X while staying true to its loyal fans of all ages,� Pepsi-Cola said.
This entry was posted
on Friday, May 4th, 2007 at 2:05 pm by Alison Bert.
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Category: Advertising and marketing
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