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Mountain Dew introduces new bottle designs

May
15

Mountain Dew, one of Purchase-based PepsiCo Inc.’s soft drink brands, is introducing Green Label Art, a limited-edition series of aluminum bottles.

The products feature designs created by artists who were given a plain, 16-ounce aluminum bottle to create their image of Mountain Dew. The artists responded with a range a range of ideas, including tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.

The company said it is the first time that a soft drink will be sold in an aluminum bottle in the United States.

The drinks will be sold from May through October in selected U.S. markets, starting in eastern Virginia.

This entry was posted on Tuesday, May 15th, 2007 at 4:16 pm by Jay Loomis.
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One Response to “Mountain Dew introduces new bottle designs”

  1. Sam

    Jay,

    Can you tell me what “selected areas” the aluminum mountain dew bottles are available??

    Thank you,

    Sam

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