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Pleasantville business among winners of ‘million-dollar business’ competition

June
4

For a second year in a row, a Westchester business woman is among the winners in the Make Mine a $Million Business competition, held last weekend in Atlanta.

Sharon Brown, owner of Pleasantville-based Selona (www.selonabeauty.com), a line of skin-care products sold at high-end spas, resorts and boutiques worldwide, was among eight winners in the latest round of the periodic competition, in which business owners present their business plans to judges.

Brown, who’s business is just two years old, said she expects Selona to cross the million-dollar threshold in late 2008.

The Hartsdale resident said her business has benefitted from unique circumstances that have helped promote her line, not the least of which is being included in gift bags given to attendees of the 2006 Grammy Awards.

As a winner of the “Make Mine� competition, Brown will receive a business-growth package including a $45,000 loan from Count Me In for Women’s Economic Independence, a non-profit provider of online business loans and resources for women, and a $50,000 credit line from American Express Co.’s OPEN small-business unit.

In addition, Brown will receive marketing and mentoring to aid her in growing Selona into a million-dollar enterprise.

About 200 women business owners submitted applications to compete in Altanta, of which 14 were chosen, spokesman Alex Della Rocca said. Additional contests are planned for later this year, including one in October at Pace University in Manhattan.

Last year, Lynne Lambert founder of New York City Subway Line, a Chappaqua-based business that designs subway-themed clothing items, and Elizabeth Perelstein, founder of School Choice International, a White Plains company that helps workers who are relocating overseas to find schools for their children, were among 20 women entrepreneurs who won the New York City contest.

The Make Mine a $Million Business competition was started by Count Me In for Women’s Economic Independence with support from American Express.

This entry was posted on Monday, June 4th, 2007 at 4:20 pm by David Schepp.
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Business in the Burbs is our online news blog about businesses based or operating in the Lower Hudson Valley. Visitors here will also find items of interest to consumers in the region. Most contributions are from business reporters and editors covering Westchester, Rockland and Putnam counties.

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