RDA names Brennan to head Digest Europe, Direct Holdings Worldwide
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- August
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Michael A. Brennan has been appointed president of Reader’s Digest Europe and chief executive officer of Direct Holdings Worldwide, the Reader’s Digest unit that manages the Time Life business. The announcement was made yesterday by Mary Berner, president and CEO of The Reader’s Digest Association.
Brennan had been president of the company’s Latin America and Asia-Pacific regions since 1998. Before that, he was vice president of developing markets, overseeing operations in Asia, Latin America and Central and Eastern Europe.
“I am delighted to appoint Mike Brennan to his second tour of duty in Europe, where he worked in headquarters in the mid-1990s and played a role in RDA’s first wave of expansion into the Central European markets,� Berner said in a written statement.
With Direct Holdings Worldwide, Brennan will oversee global marketing for Time Life. Direct Holdings became part of the company in March when Reader’s Digest was acquired by a group of investors led by Ripplewood Holdings LLC.
Reader’s Digest also announced the appointments of Paul Heath as president of Reader’s Digest’s Asia Pacific region and Andrea Martin as president of its Canada and Latin America regions. The international restructuring is designed to more directly link regional businesses with global headquarters.
This entry was posted
on Wednesday, August 1st, 2007 at 6:54 pm by Alison Bert.
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