IBM inks $119 million government deal to ease transition to digital TV broadcasts
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- August
- 15
Armonk-based IBM Corp. has won a $119 million contracted from the U.S. Department of Commerce’s National Telecommunications and Information Administration. IBM will provide services for the government’s Digital-to-Analog Converter Box Coupon Program, which will ensure consumers can continue to receive free television when TV stations stop analog broadcasts in 2009 in favor of digital broadcasts. IBM will provide consumer education, coupon distribution at retail stores and financial processing to reimburse retailers, maintain records and prevent waste, fraud and abuse. The coupons will be for boxes that convert the digital signal to an analog format.
This entry was posted
on Wednesday, August 15th, 2007 at 6:16 pm by Julie Moran Alterio.
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Interesting and surprising move! IBM will have the technical capability to manage the cuopons program logistically, but will they have the brains to come up with smart ways to bring the information out to consumers in need? Most needy of the coupons will probably be the ones using “lowtech tools” to recieve information and knowledge. So, will IBM really manage to go from hightech to lowtech with a hightech message?
Anders Bjers
Blog: dtvbrief.wordpress.com