Business in the Burbs

New Rochelle publisher launches biotech video channel

August

Mary Ann Liebert Inc., a publisher of biotechnology journals, said today it has started a biotech video channel hosted on its Genetic Engineering & Biotechnology News Web site (www.genengnews.com) .

“We have launched the video component to complement our print and online editions,” said John Sterling, the publication’s editor-in-chief.

The first video to run on GENÃ¢â‚¬â„¢s biotech video channel is a corporate-overview video about GE Healthcare Life Sciences.

The Piscataway, N.J.,-based unit of General Electric Co. was chosen because its business is similar in breadth to GENÃ¢â‚¬â„¢s coverage and is relevant to the Web site’s audience, the New Rochelle-based company said.

This entry was posted on Thursday, August 30th, 2007 at 12:02 pm by David Schepp. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Health care, New business, New products, Technology

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