Heinken USA names VP for Amstel Light, Dos Equis
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- October
- 3
Heineken USA in White Plains said that Kheri Holland Tillman has joined the beer importer’s marketing department as vice president for the Amstel Light and Dos Equis brands. Tillman replaces Willem van der Hoeven, who transferred to manage operations for Heineken South Africa.
Previously, Tillman spent eight years with Kraft Foods Inc. in a number of roles, most recently as brand director for new beverage products, and as a brand manager for multi-million dollar products, such as Grape Nuts, Raisin Bran, Cool Whip and Jell-O. She also served as director of business development and client services at Translation Consultation and Brand Imaging, a youth and urban marketing consultant for companies such as Samsung, Chevrolet and Verizon.
This entry was posted
on Wednesday, October 3rd, 2007 at 5:49 pm by Jerry Gleeson.
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