RDA enters print partnership with Williams Lea
-
- October
- 29
Reader’s Digest Association, based in Chappaqua, has entered into a multi-year partnership with Williams Lea, a London-based company that provides printing and direct-marketing services worldwide, RDA announced yesterday. Williams Lea will take over the promotional printing operations of Reader’s Digest’s direct-mail business in 19 countries throughout North America, Europe, the Middle East, the Asian Pacific region and Latin America, RDA said.
RDA estimates that the outsourcing will reduce its costs by about $130 million over the first three years by improving business processes and allow RDA to get better prices on print products.
“Williams Lea is one of the largest global players in the printing field, and as such we will use their resources, skills and contacts to get better prices on everything to do with printing  paper, ink, printing itself,� said William Adler, vice president of global communications, in an e-mail.
Adler said the move will not require layoffs. He said 100 employees worldwide  including 13 of the 800 who work locally  will “change teams� and work for Williams Lea while remaining in their present locations.
This entry was posted
on Monday, October 29th, 2007 at 5:47 pm by Alison Bert.
You can follow any responses to this entry through the RSS 2.0 feed.
Print
| 
Email
