Business in the Burbs

ReaderÃ¢â‚¬â„¢s Digest and Allrecipes.com start self-serve online ad service

November

Chappaqua-based ReaderÃ¢â‚¬â„¢s Digest Association and its online recipe site, Allrecipes.com, have created the Food Advertising Network RDA. The network is designed to serve small and medium-sized companies that want to advertise in the online food category. The network includes the food sites Allrecipes.com, TasteOfHome.com, RachaelRayMag.com and ChefsCatalog.com. Allrecipes.com has 15 million annual visitors. The new network features a technology called AdWizardRDA, a self-serve advertising service. Companies can create their own display ads by selecting from ready-made templates or uploading their own creative content. AdWizard allows advertisers to target ads geographically, which is desirable for regional brands that only sell their products in a few areas of the country.

This entry was posted on Tuesday, November 6th, 2007 at 1:36 pm by Julie Moran Alterio. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Advertising and marketing, New products, Technology

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