Pleasantville may lose jewelry shop
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- December
- 24
For 67 years, Pleasantville Jewelers has been a place where customers buy gems for weddings, anniversaries or special occasions.
But in February, the store at 3 Wheeler Ave. is expected to close.
Michael Weinberg, the fourth owner of the store in its long history, said that the jeweler is still making money. But he is exiting the business to return to a marketing career. Corporate marketing had been his focus before he bought the jewelry store three years ago from Ben Nessim, who had owned it for 27 years.
“It was nice owning your own business,â€? Weinberg said. “But I miss marketing so much, working with big companies and coming up with promotions….I really wanted to get back to it. You really have to follow your dream.â€?
Leaving the jewelry business was not an easy decision, he added.
“The hardest part will be missing the people from the town,� Weinberg said. “Everyone has been so nice. Pleasantville is such a great town.�
Weinberg said it is possible that he may sell the store.
“It is up in the air,� he said. “Hopefully, someone will buy it and it will stay a jewelry store. It would be great to carry on the tradition. We just don’t know yet.�
Weinberg said the the store is offering deep discounts as it looks to clear its remaining inventory.
“We have a ton of things to sell,� Weinberg said. “There is at least $500,000 in jewelry, diamonds, gold and all that. We have a good 30 days to make it go all away.�
Bruce Ritell of Sleepy Hollow joined other shoppers in looking over the merchandise earlier this week.
“In the past, we have bought some nice pieces of jewelry here, mainly for my wife,� Ritell said. “We have done a lot of repairs here. I am sorry to see them go.�
This entry was posted
on Monday, December 24th, 2007 at 5:21 pm by Jay Loomis.
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