PepsiCo unveils Super Bowl ads
-
- January
- 30
Advertisers will pay a record $2.7 million for a 30-second television commercial in this year’s Super Bowl.
PepsiCo Inc. is one company that hasn’t been shy about spending the big bucks to reach an estimated audience of more than 90 million when the New York Giants and the New England Patriots take the field. The Purchase-based beverage and snack food giant is planning a series of Super Bowl ads featuring luminaries from the sporting, music and entertainment world.
Cie Nicholson, chief marketing officer for Pepsi-Cola North America, sees the Super Bowl as an opportunity to entertain consumers.
“We’ll take full advantage of this by presenting a mix of celebrity and creativity that puts our brands at the core of pop culture  before the game, during the game and all over new media,â€? he said.
Pepsi’s ads include Justin Timberlake, the Emmy and Grammy award-winning singer, promoting its Pepsi Stuff drink; Race car driver Dale Earnhardt Jr. pitching the AMP Energy drink; Model Naomi Campbell promoting SoBe LifeWater; New York Yankees shortstop Derek Jeter touting Gatorade’s G2; Diet Pepsi Max jostling awake anyone who sleeps during the game; and a group of deaf PepsiCo employees who will appear in a commercial filmed in sign language.
This entry was posted
on Wednesday, January 30th, 2008 at 5:54 pm by Jerry Gleeson.
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Category: Advertising and marketing
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