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Business in the Burbs

Movers, shakers and newsmakers

February
26

PepsiCo Inc., the giant snack and beverage company based in Purchase, said today it is introducing Tava, a no-calorie, fruit-flavored drink. Tava is enhanced with vitamins E, B-6, niacin and chromium, but does not have calories or caffeine, the company said. It is hitting store shelves this week. The company said it hopes the carbonated drink will appeal to consumers 35 to 49 years old.

This entry was posted on Tuesday, February 26th, 2008 at 12:44 pm by Allan Drury.
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Business in the Burbs is our online news blog about businesses based or operating in the Lower Hudson Valley. Visitors here will also find items of interest to consumers in the region. Most contributions are from business reporters and editors covering Westchester, Rockland and Putnam counties.

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