PepsiCo extends SoBe Lizard ad campaign
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- February
- 27
Purchase-based PepsiCo will promote its SoBe soft drink brand in Times Square with a new presentation on video walls in the historic outdoor venue. The SoBe Lizards will also be promoted on a huge billboard at the intersection of New York City’s 7th Avenue and 47th Street. The campaign follows the Super Bowl ads for SoBe Life Water that featured the lizards dancing to “Thriller.� In the two weeks after the Super Bowl, the ad, which also starred supermodel Naomi Campbell, was viewed 5 million times online.
This entry was posted
on Wednesday, February 27th, 2008 at 4:36 pm by Julie Moran Alterio.
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