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Pepsi-Cola can ads to promote recycling


In an effort to boost aluminum recycling, Pepsi-Cola North America will begin placing messages on Pepsi products reminding consumers to recycle cans and keep them out of the waste stream.

The ads, which will appear on some 500 million Pepsi cans and about 250 million Diet Pepsi cans each month, or 7 billion cans by year-end, are part of campaign to make recycling a part of consumers’ daily lives, the beverage unit of Purchase-based PepsiCo Inc. said today.

The ads will contain facts and messages from the National Recycling Coalition, a non-profit organization that promotes recycling and waste reduction.

Most people recycle when they remember to, said Kate Krebs, the Coalition’s executive director. “That’s why reminding people about the positive impact of simply recycling an aluminum can is so powerful.”

The five recycling messages include recycling facts, such as recycling a single can can save enough energy to power a 100-watt light bulb for four hours, Pepsi said.

This entry was posted on Tuesday, April 15th, 2008 at 3:51 pm by David Schepp. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Advertising and marketing



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