PepsiCo buys water brand
-
- April
- 30
PepsiCo Inc., the Purchase-based beverage giant, announced that it has purchased V Water, a vitamin water brand in the United Kingdom. V Water, launched in 2005, is sold in six flavors and includes several added vitamins, minerals and herbal extracts. Terms of the acquisition were not disclosed.
“V Water provides us with a strong platform for expansion into a fast growing market, and reflects PepsiCo’s global commitment to transforming our portfolio of products and extending our range of healthier beverages,” Garrett Quigley, general manager, PepsiCo UK and Ireland, said in a written statement.
PepsiCo also announced that it has reached an exclusive bottling agreement with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain.
This entry was posted
on Wednesday, April 30th, 2008 at 11:51 am by Jay Loomis.
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