Business in the Burbs

Starwood opens U.S.’s first ‘aloft’ hotel

June

Starwood Hotels & Resorts Worldwide Inc. reports it has opened its first aloft brand hotel in the United States in Southern California.

The aloft Ontario-Rancho Cucamonga is expected to appeal to Los Angeles area business travelers as well as tourists to destinations such as Joshua Tree National Park, the White Plains-based hotelier said.

Aloft hotels are marketed as affordable, fashionable inns that feature high-tech amenities.

Starwood said it expects to open 18 of the new-concept hotels this year in cities worldwide.

This entry was posted on Friday, June 20th, 2008 at 3:35 pm by David Schepp. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Expansion, Hospitality, New business, New products, Worldwide

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