Snack company markets to presidential race
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- August
- 13
A snack food company based in Tuckahoe is hoping for a major boost as the presidential election gets closer. LesserEvil, founded by Bronxville resident Michael A. Sands with the idea of a healthy snack food that’s a “lesser evil” than chips and such, is starting a new “Vote the LesserEvil ‘08” campaign. The company will offer its snacks at cost to election boards in all 50 states and the District of Columbia.
The company is also donating snacks to polling stations in its hometown. Tuckahoe Mayor John Fitzpatrick said the company is adding some fun to the election by donating the snacks, which are lower in fat and calories than traditional snacks.
Sands quipped, “Whether picking a snack or a president, we believe the ‘LesserEvil’ is always the greater choice. Who knows, munching on some LesserEvil Kettle Corn may even help those undecided voters make up their minds.”
The company is embarking on a grass-roots campaign to raise awareness of its product, including a blog, door-to-door sampling, lawn signs, buttons and T-shirts. The company’s employees also plan to stage rallies at the three presidential debate sites.
This entry was posted
on Wednesday, August 13th, 2008 at 9:08 am by Julie Moran Alterio.
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