Business in the Burbs

Tennis star Blake enters deal with Heineken USA

August

Heineken USA, the White Plains-based beer importer that has helped support the U.S. Open tennis tournament for 17 years, said yesterday that it has formed a new relationship with tennis star and Yonkers-native James Blake, who just finished fourth at the Olympics. Blake will host a charity event and appear on U.S. Open ads and Heineken Premium Light in-store signs. At the charity event at the World Financial Center on Friday, Heineken will present Blake with a $10,000 donation to the Thomas Blake Sr. Memorial Cancer Research Fund at the Memorial Sloan-Kettering Cancer Center. Heineken is also sponsoring Heineken Premium Light Hat Night for fans on Aug. 30. The U.S. Open will be held from Monday through Sept. 7.

This entry was posted on Tuesday, August 19th, 2008 at 11:10 am by Julie Moran Alterio. You can follow any responses to this entry through the RSS 2.0 feed.
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