Business in the Burbs

New Mountain Dew drink picked by consumers

August

Mountain Dew Voltage, a product of Purchase-based Pepsi-Cola North America, has been picked by consumers as the newest flavor extension for the brand. Flavored with raspberry citrus and ginseng, the soft drink will come to store shelves in January. The public was invited to participate in an “election” to decide between three potential new Mountain Dew flavors – with Voltage winning out over Mountain Dew Revolution and Mountain Dew Supernova. The three sodas were available in stores for a limited time this summer. More than 350,000 votes were cast online, with Voltage getting 42 percent of votes.

This entry was posted on Wednesday, August 20th, 2008 at 11:22 am by Julie Moran Alterio.
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