Tazo Tea joins Pepsi-Lipton partnership
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- August
- 20
Purchase-based PepsiCo Inc., Seattle-based Starbucks Coffee Co. and Englewood Cliffs, N.J.-based Unilver have formed a new licensing agreement for the manufacture, marketing and distribution of Tazo Tea ready-to-drink iced teas, juiced teas and herbal infusions. Tazo’s line will become part of the Pepsi-Lipton tea partnership and expands the joint venture between PepsiCo and Uniliver. Starbucks’ relationship with PepsiCo dates to 1994, when the two companies formed the North American Coffee Partnership. Tazo was purchased by Starbucks in 1999.
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on Wednesday, August 20th, 2008 at 11:21 am by Julie Moran Alterio.
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