PepsiCo chooses new ad agency
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- November
- 17
PepsiCo Inc. has chosen TBWA Chiat Day as the new advertising agency for its flagship Pepsi brand in the United States. TBWA Chiat Day, based in Los Angeles, is part of the Omnicom group of ad agencies.
“We decided to appoint TBWA Chiat Day to refresh Pepsi’s communications across multiple consumer touch points and to reinvigorate Pepsi’s legacy of leading-edge advertising,” Dave Burwick, chief marketing officer for PepsiCo North America Beverages, said in a written statement.
The Pepsi ad account has previously been handled by BBDO Worldwide, also part of Omnicom.
“We are happy to continue our relationship with BBDO on several core businesses such as Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership,” Burwick said. “This move does not affect their responsibility for Pepsi and other brands outside the United States.”
In another move, Pepsi named Arnell as its design agency for brand identity and packaging innovation.
This entry was posted
on Monday, November 17th, 2008 at 5:20 pm by Jay Loomis.
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