Business in the Burbs

Pernod Ricard ads encourage responsible drinking

December

Pernod Ricard USA, a Purchase-based producer of spirits and wine brands, said that it is rolling out a series of online video messages as part of an ongoing campaign to encourage responsible drinking. The campaign highlights common excuses used to justify drunk driving, underage consumption and binge drinking. The online videos are posted at www.acceptresponsibility.org.

This entry was posted on Monday, December 22nd, 2008 at 3:44 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
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