Business in the Burbs

New Tropicana ad campaign launched

January

PepsiCo Inc. is looking to boost sales for one of its biggest brands through a new marketing and advertising campaign for its Tropicana Pure Premium Orange Juice.

The Purchase-based company said that the revamped branding effort will include new packaging to alert shoppers that the juice is squeezed from fresh oranges and includes no added sugar or preservatives.

Each juice carton also will include a cap designed to look like a freshly squeezed orange.

“Tropicana is looking forward to helping people re-discover the functional and emotional ’squeeze’ they get from drinking an 8-ounce glass of Tropicana Pure Premium Orange Juice every morning,” Neil Campbell, president of Tropicana, said in a written statement.

Tropicana’s national campaign launched Wednesday with print and outdoor ads in eight key markets around the country, starting with New York and Chicago.

This entry was posted on Thursday, January 8th, 2009 at 5:48 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Advertising and marketing

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