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Reader’s Digest names executive for digital businesses


Lara Bashkoff recently was promoted to president of Global RDA Interactive at The Reader’s Digest Association Inc. Bashkoff will be responsible for digital and electronic commerce activities at the Chappaqua-based magazine publisher. Bashkoff has served as interim president of the unit since November.

She joined Reader’s Digest in 2006 as vice president of corporate digital strategy. Before joining Reader’s Digest, Bashkoff was vice president and planning director for Young & Rubicam Brands, Wunderman, in New York.

This entry was posted on Tuesday, February 3rd, 2009 at 12:58 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Management changes



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Business in the Burbs is our online news blog about businesses based or operating in the Lower Hudson Valley. Visitors here will also find items of interest to consumers in the region. Most contributions are from business reporters and editors covering Westchester, Rockland and Putnam counties.


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