Reader’s Digest names executive for digital businesses
Lara Bashkoff recently was promoted to president of Global RDA Interactive at The Reader’s Digest Association Inc. Bashkoff will be responsible for digital and electronic commerce activities at the Chappaqua-based magazine publisher. Bashkoff has served as interim president of the unit since November.
She joined Reader’s Digest in 2006 as vice president of corporate digital strategy. Before joining Reader’s Digest, Bashkoff was vice president and planning director for Young & Rubicam Brands, Wunderman, in New York.