Business in the Burbs

Absolut vodka ad sets milestones

February

Pernod Ricard USA, the Purchase-based wine and spirts company, said that its television ad for Absolut vodka during Sunday’s Grammy Awards show established broadcasting milestones. The commercial was the first time that a spirits brand had advertised on Grammys, one of the most-watched television events of the year for CBS, according to Pernod Ricard. It also was the first time a spirits brand ad has appeared on CBS prime-time programming in some major markets.

This entry was posted on Monday, February 9th, 2009 at 5:30 pm by Jay Loomis.
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