PepsiCo adds new energy drink to its portfolio
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- February
- 19
PepsiCo Inc. said that it will incease its sales in the rapidly growing energy drink categry through a contract to distribute the Rockstar Energy Drink across Canada and most of the United States. Rockstar, sold in 11 flavors and formulated with herbal blends, is designed to give an energy boost for people leading active lifestyles, according to PepsiCo.
“Rockstar is a major milestone in our bid to become the undisputed category leader in energy drinks,” Hugh Johnston, president of Pepsi-Cola North America Beverages, said in a written statement.
Rockstar will be distributed by leading Pepsi-Cola bottlers in their service territories, including Pepsi Bottling Group in Somers. Rockstar joins PepsiCo’s existing roster of energy drinks that are sold under the AMP, No Fear and Starbucks brands. Financial details of the contract were not disclosed.
This entry was posted
on Thursday, February 19th, 2009 at 3:00 pm by Jay Loomis.
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Category: New products
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