Starwood hotels to turn out the lights
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- March
- 23
Starwood Hotels & Resorts Worldwide Inc. said that hundreds of hotels in its global network will turn off their lights and take other energy-saving steps for one hour on Saturday as part of an environmental awareness event.
Guests staying in more than 90,000 Starwood hotel rooms around the world also will be urged to turn off their room lights as part of Earth Hour, an event sponsored by the World Wildlife Fund.
“Given the size and scope of Starwood’s business operations, we have the opportunity to make a significant positive difference in the health of the environment,” said Frits van Paasschen, president and chief executive officer of Starwood, said in a written statement. “Our participation in Earth Hour symbolizes our commitment to reduce the environmental impact of our business operations through the adoption of greener design, construction and operating practices.”
Starwood, based in White Plains, operates more than 940 hotels in 97 countries. Its brands include St. Regis, The Luxury Collection, W, Westin, Le MÇridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft and Element. About 350 of the company’s hotels will participate in Earth Hour.
The conservation measures at hotels around the world—- planned at 8:30 p.m. in their local time zones—- include turning off outside sign lighting, dimming non-essential interior lighting and using candlelight in restaurants, bars and other public areas. Hundreds of Starwood hotels also are scheduling walk-a-thons, candlelight concerts and receptions that serve green cocktails.
This entry was posted
on Monday, March 23rd, 2009 at 2:40 pm by Jay Loomis.
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