PepsiCo introdues lighter Aquafina bottles
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- March
- 25
PepsiCo Inc. said that it has introduced a lighter bottle for its Aquafina brand of water that uses 50 percent less plastic as it makes its products friendlier for the environment.
The Purchase-based beverage and snack food giant added that the product, known as the Eco-Fina Bottle, will weigh 10.9 grams and conserve an estimated 75 million pounds of plastic annually. PepsiCo called it the lightest half-liter bottle on the market.
The company said that it also expects to save 20 million pounds of cardboard by 2010 by eliminating cardboard base pads from 24-packs of the water. PepsiCo will start shipping the new bottles to stores in April. Across the company, PepsiCo said that it has set goals to cut its use of water and energy by 20 percent and curb fuel consumption by 25 percent by 2015.
The lighter packaging for Aquafina comes at a time when the bottled water industry is battling a sales slump. Industry analysts have said that consumers have been drinking less bottled water because they are looking to cut costs in a slow economy. In addition to the economic pressures, the bottled water industry also has faced attacks from activists challenging the environmental impact of the product.
This entry was posted
on Wednesday, March 25th, 2009 at 1:58 pm by Jay Loomis.
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Category: New products
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