PepsiCo to be major sponsor at new Mets park
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- March
- 30
Fans attending New York Mets games this year at the team’s new ballpark, Citi Field, may notice a 37-foot by 89-foot Pepsi sign that sits atop the “Pepsi Porch,” a 1,284-seat area in right field that extends over the playing field.
The giant sign, which also will be visible from downtown Flushing and nearby highways and subway lines, is part of a marketing partnership that Purchase-based PepsiCo and the Mets announced yesterday.
The agreement designates the company’s flagship soda as the official soft drink of the Mets and its Gatorade brand as the team’s official sports drink. PepsiCo will promote other brands in its broad beverage portfolio, including Aquafina, Mountain Dew and Sierra Mist. The regular season opening day at the 42,000-seat stadium is scheduled for April 13.“The new Mets’ home is a premier facility that is already a top attraction in New York and we couldn’t be happier to have a visible presence there,” Dave Burwick, chief marketing officer for PepsiCo North America Beverages, said in a written statement. “We look forward to continuing the successful partnership we have enjoyed with the Mets over the last several years and to bringing the fans unique experiences at the ballpark.”
This entry was posted
on Monday, March 30th, 2009 at 4:01 pm by Jay Loomis.
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