PepsiCo Inc. announces marketing deal with the Yankees
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- April
- 7
PepsiCo Inc. said that it has signed an agreement with the New York Yankees to designate its soda as the official soft drink at the baseball team’s new stadium and its Gatorade brand as the official sports drink.
Under the multi-year deal, Pepsi branding will appear on stadium signs, fountain soda cups, and cup holders attached to the field level seats. In addition, Gatorade “hydration stations” will be placed in the dugouts and the bullpens used by the Bronx Bombers and their opponents. Vendors will sell a variety of PepsiCo beverages, including Pepsi, Diet Pepsi, Gatorade, Mountain Dew, Sierra Mist, Lipton Tea and Tropicana Lemonade.“The Yankees arguably are the most recognizable baseball club in the world and we are thrilled to join them in embarking on a new era,” Dave Burwick, senior vice president of PepsiCo North America Beverages, said in a written statement.
The deal with the Yankees gives Purchase-based PepsiCo the beverage rights for both major league baseball teams in the region. On March 30, PepsiCo announced a marketing partnership with the rival New York Mets that also makes its brands the official beverages at that team’s new stadium.
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on Tuesday, April 7th, 2009 at 2:31 pm by Jay Loomis.
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Category: Advertising and marketing
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