Business in the Burbs

Hydrive Energy expands lineup to include food product

June

Hydrive Energy LLC, a Rye-based company that sells energy drinks, is expanding its lineup to include a food product.

Hydrive Energy Chews, designed to deliver the benefits of the drinks in a non-liquid form, are available in two flavors, Orange Burst and Berry Burst, the company said.

Hydrive will sell the product in foil pouches containing 4 individually wrapped chews. The three-year-old company currently distributes its products through more than 15,000 stores in the United States.

“The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk – was incredibly appealing to folks we talked to and is exactly what they want,” said Brian O’Byrne, chief executive officer of Hydrive. “They loved the idea that these chews taste great and provide nutrients in addition to energy.”

This entry was posted on Tuesday, June 9th, 2009 at 1:57 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
Category: New products

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