Business in the Burbs

PepsiCo introduces new flavors of SoBe Lifewater

June

PepsiCo Inc., the Purchase-based beverage and snack food company, said it is introducing two new flavors its line of SoBe Lifewater products. The addition of Acai Fruit Punch and Mango Melon flavors join an existing lineup of SoBe flavors that include Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate. PepsiCo said that it also plans an aggressive marketing campaign to promote SoBe’s naturally sweetened, zero-calorie product lineup.

This entry was posted on Wednesday, June 17th, 2009 at 2:24 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
Category: New products

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