Business in the Burbs

PepsiCo anounces alliance to sell food products in Japan

June

PepsiCo Inc., the Purchase-based food and beverage company, has formed an alliance with Japan’s largest snack company to expand its presence in the Japanese market.

PepsiCo’s agreement with Calbee Foods Co. calls for the companies to jointly manufacture and sell a variety of food products in Japan, including potato chips, vegetable snacks, cereal and crackers.

As a result of the complex deal, PepsiCo will will contribute its Frito-Lay Japan business and an undisclosed amount of cash to Calbee in exchange for PepsiCo taking a 20 percent stake in Calbee and gaining a seat on Calbee’s board. The combined PepsiCo and Calbee businesses generate annual sales of about $1.4 billion.

This entry was posted on Wednesday, June 24th, 2009 at 3:24 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
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