Business in the Burbs

Nutrition 21 hoping to expand in Europe

June

Nutrition 21 Inc., a Purchase-based marketer of nutritional supplements, said that it is closer to selling a key product in Europe after a favorable ruling from regulators.

The European Food Safety Authority released a safety assessment that supported the use of chromium picolinate in food supplements in the European Union. Chromax chromium picolinate is Nutrition 21’s top selling nutritional supplement ingredient in the United States. Approval of this ingredient in the Europe would allow Nutrition 21 to enter into the new markets. “This is an exciting development for our ingredients business,” said William J. Levi, vice president of ingredients for Nutrition 21. “Expansion into the European Union is an important component of our growth strategy.”

This entry was posted on Tuesday, June 30th, 2009 at 2:09 pm by Jay Loomis.
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