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Business in the Burbs

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New president named for Direct Holdings


Dawn Zier has been named president and chief executive officer of Direct Holdings, a unit of Reader’s Digest Association Inc. Direct Holdings, based in Fairfax, Virginia, is a marketer of music, videos, DVDs and books worldwide. It is licensed to market products under the Time Life brand. In addition to the new position, Zier will remain as president of global consumer marketing at Chappaqua-based Reader’s Digest.

This entry was posted on Wednesday, August 5th, 2009 at 2:44 pm by Jay Loomis. You can follow any responses to this entry through the RSS 2.0 feed.
Category: Management changes



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Business in the Burbs is our online news blog about businesses based or operating in the Lower Hudson Valley. Visitors here will also find items of interest to consumers in the region. Most contributions are from business reporters and editors covering Westchester, Rockland and Putnam counties.


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