New president named for Direct Holdings
Dawn Zier has been named president and chief executive officer of Direct Holdings, a unit of Reader’s Digest Association Inc. Direct Holdings, based in Fairfax, Virginia, is a marketer of music, videos, DVDs and books worldwide. It is licensed to market products under the Time Life brand. In addition to the new position, Zier will remain as president of global consumer marketing at Chappaqua-based Reader’s Digest.