Hydrive energy drinks gain wider distribution
Hydrive Energy LLC, a Rye-based energy drink company, will gain shelf space across for its products across much of the United States through a retail distribution agreement with Dr Pepper Snapple Group.
The Hydrive drinks and chew food products will roll out to the majority of Dr Pepper Snapple’s distribution locations during the next six months, according to Hydrive.
Dr Pepper Snapple’s distribution system covers about two-thirds of the United States. Hydrive had previously tested the drinks in several Midwestern markets since early 2008.
“Hydrive Energy drinks have performed well and continue to show great promise, and we think they will benefit from expanded availability and the addition of the innovative Energy Chews,” Larry Young, president and chief executive officer of the Dr Pepper Snapple Group, said in a written statement.
Hydrive was was founded in 2006 by beverage executives Mike Weinstein, former CEO Snapple Beverages, and Brian O’Byrne, former CEO Yoo-hoo/Orangina. The company said that its focus is bringing healthier energy beverages that are non-carbonated and low calorie.
Dr Pepper Snapple took an unspecified equity stake in Hydrive last year in return for agreeing to distribute the drinks to retailers.