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Archive for the 'Advertising and marketing' Category

MasterCard to remain sponsor of European soccer

April
7

MasterCard Inc., the Purchase-based credit card giant, said that it will continue as an official sponsor of the Champions League for European soccer. The three-year sponsorship will last through the end of the 2011-12 soccer season, the company added. Financial terms of the sponsorship were not disclosed.

Posted by Jay Loomis on Tuesday, April 7th, 2009 at 3:01 pm |
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PepsiCo Inc. announces marketing deal with the Yankees

April
7

PepsiCo Inc. said that it has signed an agreement with the New York Yankees to designate its soda as the official soft drink at the baseball team’s new stadium and its Gatorade brand as the official sports drink.

Under the multi-year deal, Pepsi branding will appear on stadium signs, fountain soda cups, and cup holders attached to the field level seats. In addition, Gatorade “hydration stations” will be placed in the dugouts and the bullpens used by the Bronx Bombers and their opponents.

Vendors will sell a variety of PepsiCo beverages, including Pepsi, Diet Pepsi, Gatorade, Mountain Dew, Sierra Mist, Lipton Tea and Tropicana Lemonade.

“The Yankees arguably are the most recognizable baseball club in the world and we are thrilled to join them in embarking on a new era,” Dave Burwick, senior vice president of PepsiCo North America Beverages, said in a written statement.

The deal with the Yankees gives Purchase-based PepsiCo the beverage rights for both major league baseball teams in the region. On March 30, PepsiCo announced a marketing partnership with the rival New York Mets that also makes its brands the official beverages at that team’s new stadium.

Posted by Jay Loomis on Tuesday, April 7th, 2009 at 2:31 pm |
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Absolut vodka ad sets milestones

February
9

Pernod Ricard USA, the Purchase-based wine and spirts company, said that its television ad for Absolut vodka during Sunday’s Grammy Awards show established broadcasting milestones. The commercial was the first time that a spirits brand had advertised on Grammys, one of the most-watched television events of the year for CBS, according to Pernod Ricard. It also was the first time a spirits brand ad has appeared on CBS prime-time programming in some major markets.

Posted by Jay Loomis on Monday, February 9th, 2009 at 5:30 pm |
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Tennis association hires sponsorship agency

January
22

Amplify Sports and Entertainment LLC of New York has been named the sponsorship agency for the United States Tennis Association Community Tennis Division, the White Plains-based national governing body for the sport of tennis. Amplify will help develop new partnerships with major companies for the association’s grassroots programs that are designed to promote the sport.

Posted by Jay Loomis on Thursday, January 22nd, 2009 at 3:15 pm |
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New Tropicana ad campaign launched

January
8

PepsiCo Inc. is looking to boost sales for one of its biggest brands through a new marketing and advertising campaign for its Tropicana Pure Premium Orange Juice.

The Purchase-based company said that the revamped branding effort will include new packaging to alert shoppers that the juice is squeezed from fresh oranges and includes no added sugar or preservatives.

Each juice carton also will include a cap designed to look like a freshly squeezed orange.

“Tropicana is looking forward to helping people re-discover the functional and emotional ’squeeze’ they get from drinking an 8-ounce glass of Tropicana Pure Premium Orange Juice every morning,” Neil Campbell, president of Tropicana, said in a written statement.

Tropicana’s national campaign launched Wednesday with print and outdoor ads in eight key markets around the country, starting with New York and Chicago.

Posted by Jay Loomis on Thursday, January 8th, 2009 at 5:48 pm |
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PepsiCo tackles Coke in Super Bowl ad deal

December
12

PepsiCo Inc.’s playbook as it prepares for its traditional advertising blitz during next year’s Super Bowl and the fight for cola supremacy against rival Coca-Cola Co. follows a simple strategy — Arrange an advertising deal that keeps your opponent off the playing field.

The Purchase-based company confirmed yesterday that it has locked up exclusive rights to advertise soft drinks and other non-alcoholic beverages during the first half of next year’s big game. The deal will keep Coke ads on the sidelines through the halftime show. PepsiCo said that the exclusivity deal was arranged by OMD, a media buying agency.

While some analysts have speculated that one of the worst U.S. recessions since World War II could cool interest among major companies in advertising on the Super Bowl, the game remains a major part of PepsiCo’s advertising strategy of building “water-cooler” buzz among pigskin fans and casual onlookers alike.

“It is very important,” said Nicole Bradley, a company spokeswoman. “There is a huge audience. We can’t afford not to be there. People are as interested in the commercials as they are the game.”

Last season’s 17-14 cliffhanger victory for the New York Giants over the New England Patriots drew an average audience of 97.5 million viewers. It was the second most-watched show in American television history.

This season’s game on Feb. 1 in Tampa, Fla., comes at the same time that PepsiCo is launching new packaging and logos for its soft drinks. The company will announce the details of its ads when the game gets closer, Bradley added.

Last season, the company’s Super Sunday lineup included singer Justin Timberlake promoting Pepsi Stuff, race car driver Dale Earnhardt Jr. getting a charge out of AMP Energy drink and Yankees shortstop Derek Jeter launching Gatorade’s G2. In another ad that had no sound, a group of deaf PepsiCo employees communicated in sign language.

Posted by Jay Loomis on Friday, December 12th, 2008 at 6:05 pm |
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PepsiCo chooses new ad agency

November
17

PepsiCo Inc. has chosen TBWA Chiat Day as the new advertising agency for its flagship Pepsi brand in the United States. TBWA Chiat Day, based in Los Angeles, is part of the Omnicom group of ad agencies.

“We decided to appoint TBWA Chiat Day to refresh Pepsi’s communications across multiple consumer touch points and to reinvigorate Pepsi’s legacy of leading-edge advertising,” Dave Burwick, chief marketing officer for PepsiCo North America Beverages, said in a written statement.

The Pepsi ad account has previously been handled by BBDO Worldwide, also part of Omnicom.

“We are happy to continue our relationship with BBDO on several core businesses such as Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership,” Burwick said. “This move does not affect their responsibility for Pepsi and other brands outside the United States.”

In another move, Pepsi named Arnell as its design agency for brand identity and packaging innovation.

Posted by Jay Loomis on Monday, November 17th, 2008 at 5:20 pm |
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New Mountain Dew drink picked by consumers

August
20

Mountain Dew Voltage, a product of Purchase-based Pepsi-Cola North America, has been picked by consumers as the newest flavor extension for the brand. Flavored with raspberry citrus and ginseng, the soft drink will come to store shelves in January. The public was invited to participate in an “election” to decide between three potential new Mountain Dew flavors – with Voltage winning out over Mountain Dew Revolution and Mountain Dew Supernova. The three sodas were available in stores for a limited time this summer. More than 350,000 votes were cast online, with Voltage getting 42 percent of votes.

Posted by Julie Moran Alterio on Wednesday, August 20th, 2008 at 11:22 am |
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Tennis star Blake enters deal with Heineken USA

August
19

Heineken USA, the White Plains-based beer importer that has helped support the U.S. Open tennis tournament for 17 years, said yesterday that it has formed a new relationship with tennis star and Yonkers-native James Blake, who just finished fourth at the Olympics. Blake will host a charity event and appear on U.S. Open ads and Heineken Premium Light in-store signs. At the charity event at the World Financial Center on Friday, Heineken will present Blake with a $10,000 donation to the Thomas Blake Sr. Memorial Cancer Research Fund at the Memorial Sloan-Kettering Cancer Center. Heineken is also sponsoring Heineken Premium Light Hat Night for fans on Aug. 30. The U.S. Open will be held from Monday through Sept. 7.

Posted by Julie Moran Alterio on Tuesday, August 19th, 2008 at 11:10 am |
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Snack company markets to presidential race

August
13

A snack food company based in Tuckahoe is hoping for a major boost as the presidential election gets closer. LesserEvil, founded by Bronxville resident Michael A. Sands with the idea of a healthy snack food that’s a “lesser evil” than chips and such, is starting a new “Vote the LesserEvil ’08” campaign. The company will offer its snacks at cost to election boards in all 50 states and the District of Columbia.

The company is also donating snacks to polling stations in its hometown. Tuckahoe Mayor John Fitzpatrick said the company is adding some fun to the election by donating the snacks, which are lower in fat and calories than traditional snacks.

Sands quipped, “Whether picking a snack or a president, we believe the ‘LesserEvil’ is always the greater choice. Who knows, munching on some LesserEvil Kettle Corn may even help those undecided voters make up their minds.”

The company is embarking on a grass-roots campaign to raise awareness of its product, including a blog, door-to-door sampling, lawn signs, buttons and T-shirts. The company’s employees also plan to stage rallies at the three presidential debate sites.

Posted by Julie Moran Alterio on Wednesday, August 13th, 2008 at 9:08 am |
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Mt. Vernon design group slates open house

May
19

The Mount Vernon Design District, an area of the city’s downtown so-dubbed by a group of home improvement businesses, is holding special programs this week to draw tradespeople and consumers.
The goal is to draw the gas-conscious away from trips to Manhattan design centers and get them to shop closer to home, said Anne-Marie Peterson at Motif Designs. A To-The-Trade Open House Day is scheduled for Wednesday from 10 a.m. to 5 p.m., with seminars and sale pricing. Another program will be held for the general public on Thursday from noon until 4 p.m.
Register at Motif Designs at 718 S. Fulton Ave. Other participating businesses include Adams Unlimited, Amanda Floor Covering, Consolidated Plumbing, Daltile, Furniture Restoration Center, and Walker Zanger.

Posted by Jerry Gleeson on Monday, May 19th, 2008 at 11:58 am |
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Four local firms vie for annual ‘Stevie’ awards

May
16

Four Westchester-based businesses and organizations are among finalists for this year’s American Business Awards, known as the Stevie Awards, which recognize business achievement in more than 40 categories.

The PSP Group, an employment-services company in Mamaroneck, and President Dominick Crea are finalists in Best Customer Service Organization and Best Executive categories, respectively, according to Stevie Awards Inc., based in Fairfax, Va.

Mercy College in Dobbs Ferry is a finalist in the Best Annual Report category for its “Mercy College 2007 Annual Report.”

Starwood Hotels & Resorts Worldwide Inc. is a finalist in the Internal/Employee Communications category for its “Le Méridien brand re-launch film.”

And Stinson Partners Inc., an Irvington-based advertising agency, is a finalist in the Corporate Image category for its “streamGE Live Broadcast.”

Winners will be announced June 12 at a ceremony in Times Square at the Marriott Marquis Hotel, Stevie Awards said.

Posted by David Schepp on Friday, May 16th, 2008 at 5:10 pm |
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Pepsi-Cola can ads to promote recycling

April
15

In an effort to boost aluminum recycling, Pepsi-Cola North America will begin placing messages on Pepsi products reminding consumers to recycle cans and keep them out of the waste stream.

The ads, which will appear on some 500 million Pepsi cans and about 250 million Diet Pepsi cans each month, or 7 billion cans by year-end, are part of campaign to make recycling a part of consumers’ daily lives, the beverage unit of Purchase-based PepsiCo Inc. said today.

The ads will contain facts and messages from the National Recycling Coalition, a non-profit organization that promotes recycling and waste reduction.

Most people recycle when they remember to, said Kate Krebs, the Coalition’s executive director. “That’s why reminding people about the positive impact of simply recycling an aluminum can is so powerful.”

The five recycling messages include recycling facts, such as recycling a single can can save enough energy to power a 100-watt light bulb for four hours, Pepsi said.

Posted by David Schepp on Tuesday, April 15th, 2008 at 3:51 pm |
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D’Agostino seeks votes on new ‘D’ag Bag’

March
17

During the past two months, students from colleges in the New York City metropolitan area have busy creating and submitting designs for a new recyclable grocery bag to be sold at area D’Agostino Supermarkets.

Judges have winnowed the selections down to four and are asking fans of the D’ag Bag to choose the winner. Go to www.dagnyc.com to view and vote for your favorite green design by March 25. The winning design will be announced next month.

The winning design will be offered for sale in addition to traditional paper and plastic bag offerings in Manhattan and Westchester.

The Larchmont-based food retailer has stores in Chappaqua, Cross River and Rye Brook.

The winner will also receive a $1,000 scholarship and a $500 D’Agostino gift certificate.

Posted by David Schepp on Monday, March 17th, 2008 at 2:21 pm |
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PepsiCo extends SoBe Lizard ad campaign

February
27

Purchase-based PepsiCo will promote its SoBe soft drink brand in Times Square with a new presentation on video walls in the historic outdoor venue. The SoBe Lizards will also be promoted on a huge billboard at the intersection of New York City’s 7th Avenue and 47th Street. The campaign follows the Super Bowl ads for SoBe Life Water that featured the lizards dancing to “Thriller.� In the two weeks after the Super Bowl, the ad, which also starred supermodel Naomi Campbell, was viewed 5 million times online.

Posted by Julie Moran Alterio on Wednesday, February 27th, 2008 at 4:36 pm |
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Jarden hires brand builder

February
13

Jarden Consumer Solutions, a subsidiary of Rye-based consumer products company Jarden Corp., has hired Global Icons, a brand-building company, as a consultant. Global Icons, which is based in Los Angeles, will try to help market brands such as Sunbeam, Oster, Mr. Coffee and Crock-Pot.

Posted by Allan Drury on Wednesday, February 13th, 2008 at 12:39 pm |
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New Rochelle high-rise touts health club

February
8

The New York Sports Club will open at Trump Plaza in New Rochelle in March, the luxury high-rise announced, and complimentary one-year memberships are being offered to buyers of units.

Seventy percent of the 194 units at Trump Plaza have been sold since its opening last fall, and more than 125 residents have moved in.

The free NYSC membership program, valued at $1,000, runs through March 30.

Residences at the 40-story Trump Plaza are priced from the mid-$500,000s to $1.7 million.

Posted by Jerry Gleeson on Friday, February 8th, 2008 at 4:49 pm |
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PepsiCo unveils Super Bowl ads

January
30

Advertisers will pay a record $2.7 million for a 30-second television commercial in this year’s Super Bowl.

PepsiCo Inc. is one company that hasn’t been shy about spending the big bucks to reach an estimated audience of more than 90 million when the New York Giants and the New England Patriots take the field. The Purchase-based beverage and snack food giant is planning a series of Super Bowl ads featuring luminaries from the sporting, music and entertainment world.

Cie Nicholson, chief marketing officer for Pepsi-Cola North America, sees the Super Bowl as an opportunity to entertain consumers.

“We’ll take full advantage of this by presenting a mix of celebrity and creativity that puts our brands at the core of pop culture — before the game, during the game and all over new media,â€? he said.

Pepsi’s ads include Justin Timberlake, the Emmy and Grammy award-winning singer, promoting its Pepsi Stuff drink; Race car driver Dale Earnhardt Jr. pitching the AMP Energy drink; Model Naomi Campbell promoting SoBe LifeWater; New York Yankees shortstop Derek Jeter touting Gatorade’s G2; Diet Pepsi Max jostling awake anyone who sleeps during the game; and a group of deaf PepsiCo employees who will appear in a commercial filmed in sign language.

Posted by Jerry Gleeson on Wednesday, January 30th, 2008 at 5:54 pm |
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PepsiCo unveils Super Bowl ads

January
30

Advertisers will pay a record $2.7 million for a 30-second television commercial in this year’s Super Bowl.

PepsiCo Inc. is one company that hasn’t been shy about spending the big bucks to reach an estimated audience of more than 90 million when the New York Giants and the New England Patriots take the field. The Purchase-based beverage and snack food giant is planning a series of Super Bowl ads featuring luminaries from the sporting, music and entertainment world.

Cie Nicholson, chief marketing officer for Pepsi-Cola North America, sees the Super Bowl as an opportunity to entertain consumers.

“We’ll take full advantage of this by presenting a mix of celebrity and creativity that puts our brands at the core of pop culture — before the game, during the game and all over new media,â€? he said.

Pepsi’s ads include Justin Timberlake, the Emmy and Grammy award-winning singer, promoting its Pepsi Stuff drink; Race car driver Dale Earnhardt Jr. appearing in a commercial for the AMP Energy drink; Model Naomi Campbell promoting SoBe LifeWater; New York Yankees shortstop Derek Jeter touting Gatorade’s G2; Diet Pepsi Max jostling awake anyone who sleeps during the game; and a group of deaf PepsiCo employees who will appear in a commercial filmed in sign language.

Posted by Jay Loomis on Wednesday, January 30th, 2008 at 4:35 pm |
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D’Agostino extends design-a-bag contest, opens voting to the public via the Web

January
22

D’Agostino Supermarkets is extending the deadline to Feb. 29 for college students to enter its contest to design a new, recyclable D’Ag Bag. Students can enter the contest by visiting <a href=”http://www.dagnyc.com/” target=”_blank”>the Web site</a>. A panel of judges will pick the best four entries, and the public will be invited to vote for a favorite between March 15 and March 25 by visiting the Web site. In mid-April, the grocery chain will announce the winner, whose design will be featured on bags in Manhattan and Westchester. The winner will also receive a $1,000 scholarship and a $500 D’Agostino gift certificate. D’Agostino has stores in Chappaqua, Cross River and Rye Brook.

Posted by Julie Moran Alterio on Tuesday, January 22nd, 2008 at 4:01 pm |
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About this blog
Business in the Burbs is our online news blog about businesses based or operating in the Lower Hudson Valley. Visitors here will also find items of interest to consumers in the region. Most contributions are from business reporters and editors covering Westchester, Rockland and Putnam counties.

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