The televisions that guests watch at 460 North American hotels are big energy hogs for Starwood Hotels and Resorts Worldwide Inc.
Thatâ€™s because the average hotel television runs six to eight hours during a typical day. Guests commonly waste even more energy when they leave their rooms without turning off the sets.
Looking to cut its energy bills, White Plains-based Starwood is embarking on an ambitious program that could see it install at least 80,000 energy efficient TVs at its North American hotels. Starwood anticipates that the payoff could be a $12 million reduction in energy costs over seven years.
Starwood, whose hotel brands include Sheraton, Westin and St. Regis, agreed to buy the new SmartPower(2) energy efficient televisions from Philips Electronics, the Dutch electronics giant. Compared to older models, the new TVs may cut energy consumption by up to 40 percent, according to Philips.
Starwood may invest as much as $100 million in the TVs.
The typical hotel room with one television and three light bulbs uses about 455 watts of energy daily, according to Philips. Replacing these with Philips SmartPower TVs and energy efficient compact fluorescent light bulbs can reduce the energy use to 153 watts.
â€œThis is a defining agreement for us, and is indicative of the fundamental change in mindset we have implemented around procurement and sourcing, and the partners we want to work with to achieve this,” said Paul Davis, senior vice president of global sourcing at Starwood. â€œPhilips has shown us that it is easy to simultaneously provide our guests with the very latest technology while making a sound business decision that significantly impacts costs and reduces energy consumption.â€